Sustainability means more than simply recycling spent hops or harvesting rainwater,we know we’ll only be successful if the businesses that sell our products are successful too. Because we live and work in the same communities, we believe we  have unique insights into the challenges of making a local community business work. Running two of our own pubs to boot, we also know that sometimes means more than just keen pricing.

Sustainable business from the Inside

We put real effort into developing not just award-winning beers, but beers that will satisfy both the dedicated real ale fan and potential lager or cider convert. Simply put, beers that will sell and products that match customer trends.

Take ideas like our clearer labeling for example, the clarity and prominent display of strengths that encourage brand recognition, increase awareness and promote responsible consumption.

Then there’s the singular marque of all Hobsons beers, the skill for “brewing beyond the weight”, producing beers that drink heavier that their strength giving bigger bang for less alcohol. That’s a lot to swallow, but just ask anyone that’s tried our Champion Beer of Britain, Hobsons Mild. We’ve also built a reputation for coming up with innovative beers like our latest offering, Twisted Spire. By combining some of the best brewing methods from around the world we’ve created a singular product with a broad appeal that’s already causing a real buzz wherever it appears,bringing new audiences to cask ales.

Business Insight From the outside

Sustainable business isn’t only about brewing the right beers. Hobsons is committed to forging working partnerships and initiatives across the entire three counties to help make prominent to the rest of the world the very best that our customers and our region have to offer.

Our trade partnership programme is an example of an on/off trade initiative, which is helping deliver profit to the bottom line. It offers our customers product support and decent pricing policies combined with our joint Publicity and Marketing programme to help attract the right customers to the right place for the right experiences.

This includes combining the best in digital media, listings and PR initiatives to attract consumer attention and highlight the very best selling points of Hobsons partners whether that be sustainability, regional food, great places to stay, a vibrant music scene, community pubs, or pub meccas with an extensive list of real ale.

Combined with a raft of integrated outside events throughout the year and a busy programme of sponsorship and community activities, the trade partnership Programme provides extensive opportunities for us to work together for mutual benefit.

And whenever there are other new ideas to benefit local business or local communities we’ll always listen.