Raise a bottle to Hobsons success

• 2nd February 2010 •

hobsons bottles picUntil recently, if you weren’t lucky enough to live within our ‘cask in 50′ delivery area, rarely could you enjoy the fruits of Henry’s team but a growing awards cabinet is helping to spread the Hobsons message beyond the county borders – in a light weight bottle. More and more ‘purveyors of quality’ up and down the country who share a passion for great natural produce are choosing to sell our award winning bottled beers. In fact our bottle sales have increased by an impressive 46% since we launched our new labels back in the Spring of 2009.

With new stockists taking on our innovative bottles almost everyday it seems our delicious beer is reaching many more of you out there than was previously possible. Its impossible to say whether this is totally due to our fresh new look but with compliments flying in from retailers and consumers a like we think its pretty safe to assume the new packaging has been well received. Why don’t you let us know what you think of our new labels and of course our beer by leaving us a comment.

Beer & Brass Festival kicks off Cleobury Country Fringe

• 20th July 2010 •

Organisers of the Beer & Brass FestivalHobsons Brewery and Cleobury Mortimer Concert Brass are organising a Beer and Brass Festival as the first event of a month of activities taking place in the market town of Cleobury Mortimer, South Shropshire.

The Beer and Brass Festival will take place on Saturday 4th September from 11.00am till 11.00pm, a secret garden accessed from the churchyard will play host to this special event bringing together two great traditions of English country living – real ales and brass bands!

During the event visitors can enjoy an excellent range of award winning real ales provided by Cleobury based Hobsons Brewery whilst listening to a wide range of music performed by over 100 musicians. Local bands performing at the festival include the Bell Inn Brass Band, Teme Valley Band, Worcester Concert Brass, Cleobury Mortimer Concert Brass and Wellington Band, music will be played from 1pm until approx 6 – 6.30pm.

Hon. Band Secretary, Mrs Stella Wilcox from Cleobury Mortimer Concert Brass commented “We wanted this event to appeal to a range of audiences that’s why we’ve invited other local bands to play during the event to bring variety.”

The Beer & Brass festival is the launch event for the Cleobury Country Fringe, a first for the town, which is expected to attract a host of visitors with its programme of activities taking place during September ranging from a classic bike show, Taste of Cleobury event, antiques roadshow, archery tournament and a fireworks finale.

As well as great beers and music, the event will have stalls offering local food and refreshments. For more information contact Nick Davis Hobsons Brewery 01299 270837.

Hobsons Crop Walk hailed a success

• 15th July 2010 •

Over 20 farmers attended the first Hobsons Crop Walk aimed to encourage local farmers to grow Maris Otter malting barley for the brewery based in Cleobury Mortimer. Early reports from the Grain Merchant Robin Appel indicate they are close to achieving the total acreage of 150 acres.

The event was held on the 7th July at Hall Farm, Leinthall Earls by kind permission of Stuart Hutchings Farm Manager at Gatley Farms who gave a special tour of the farm and its crop of Maris Otter malting barley. The evening concluded at the Sun Inn at Leintwardine with the group enjoying the end product – a pint of Hobsons real ale.

The Hobsons Crop walk was set up by a partnership of companies with the shared interest of establishing a supply chain of locally grown malting barley including Hobsons Brewery, John Amos & Co., Grain Merchant Robin Appel and Fawcetts the maltsters.

John Amos from John Amos & Co., reported that “The feedback from farmers for growing malting barley has been exceptional.  Many farmers recognised the need to spread their risk across different crop types and the returns from malting barley, particularly Maris Otter, particularly Maris Otter is creating a good deal of enthusiasm through Growers”.

As users of Maris Otter malt in their award winning beers Hobsons are keen to get closer to the local farmers who are growing the crop on contract. Maris Otter is an old variety of winter barley but is in high demand as brewing barleys go, its brewhouse performance and its flavour is unrivalled.

Nick Davis of Hobsons Brewery commented “We certainly were very enthusiastic from the Farm Walk and feel that everything is moving in the right direction, we have close to 150 acres of malting barley lined up for next year which is fantastic news”.

Farmers who were unable to attend the event but are interested in growing Maris Otter malting barley should contact either John Amos & Co on 01568 610007 or Mike Farrell from Robin Appel Ltd on 01489 897104.

Local farmers invited along to the first Hobsons crop walk

• 29th June 2010 •

Hobsons search for Maris Otter malting barleyHobsons Brewery are striving to source locally grown malting barley for their brewing process and are inviting farmers along to a special event being held at Hall Farm, Leinthall Earls on the evening of Wednesday 7th July.

John Amos & co is assisting Hobsons Brewery in their plight to have all its malting barley produced locally to the brewery, based in Cleobury Mortimer. The Hobsons Crop walk is the second event to be held and will be welcoming local farmers along to learn about growing Maris Otter malting barley and the commercial benefits – with a premium of 50% sales value above the value of spring barley this is a great opportunity not to be passed up.

The Hobsons crop walk is being hosted at Hall Farm, Leinthall Earls, Wigmore, Leominster by kind permission of Mr. Stuart Hutchings, Farm Manager for Gatley Farms, who this year has planted 80 acres of malting barley.

Local farmers interested in growing Maris Otter are invited to come along to the event starting at 5.30pm prompt to speak to representatives from all stages of the process from a farmer growing Maris Otter to the seed merchant Robin Appel Limited. The event will conclude at The Sun Inn at Leintwardine where guests can see the end product by sampling some Hobsons real ale.

Interested parties are requested to contact Sarah Holt at John Amos 01568 610007 or Kate White at Hobsons Brewery 01299 270837 to book a place on the Hobsons Crop Walk.

Hobsons wins Special Diamond Award

• 17th May 2010 •

Hobsons Brewery based in Cleobury Mortimer has picked up the Excel business award at the prestigious Heart of England fine foods Diamond Awards Gala dinner, which took place on Saturday 15th May at Aston Villa Football Club.

The Heart of England fine food Diamond Awards were first launched in 2008 to bring increased recognition to the finest produce in our region, the ceremony awards nine product categories and four special diamond awards recognising business achievement.

Hobsons Brewery were awarded the prestigious business accolade of “Excel winner” – one of the Special Diamond Awards, the company went through a process of being shortlisted and interviewed to present their business case to a panel of experienced judges before being presented with the award at the galaSpecial diamonds award for Hobsons business acumen and food producing talent dinner.

Judge’s commented: “Hobsons Brewery presented a clear model that balanced a customer focus through excellent marketing with a constant sense of process improvement for business profit. A perfect case study on how to do it”.

Nick Davies of Hobsons Brewery said: “It’s an absolute privilege to have won this award, we put a strong emphasis on technology and sustainability so this is a trade mark to the development of the business.”

Click here to view the list of 2010 winners

Hobsons search for Shropshire grown malting barley

• 10th May 2010 •

Hobsons Brewery have teamed up with John Amos & Co on an initiative to set up a supply chain of Shropshire grown malting barley to enable Hobsons to produce all their beer using locally grown malting barley.

It is anticipated over the next two years that around 150 acres of malting barley per annum will be required to supply the Brewery with a variety of Maris Otter which is recognised in the industry as being the best malting barley available.  Despite the fact that Otter is an old variety, it continues to produce high quality beers with great taste and remains after all this time unrivalled.
Robin Appel Limited, a grain merchant from Hampshire own the rights to Maris Otter and joined with Hobsons Brewery and John Amos & Co., to form a small “Producers” club to grow Maris Otter in Shropshire and immediate surrounding areas.  A meeting for farmers and growers, together with John Amos & Co, Robin Appel Ltd and Maltsters, Thomas Fawcetts from Wakefield was hosted at the brewery on Wednesday 5th

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Hobsons Mild picks up silver at SIBA Beer Competition

• 10th May 2010 •

Hobsons Mild picked up the Silver award at last weekend’s SIBA Wales and West Region Beer Competition which coincided with the start of the Ludlow Spring Festival which took place in the grounds of Ludlow Castle.

Hobsons champion Mild 3.2% ABV won the Silver award in the Milds category up to 4.0% ABV voted by a panel of experienced industry experts. The award winning Hobsons Mild is a classic mild, the complex layers of taste come from the roasted malts that gives it a lot of flavour. The National Champion beer (CAMRA 2007) embodies the Hobsons art of brewing beers to drink well beyond their weight, the chocolate malt gives plenty of flavour and aroma that belies its strength.

The award for Hobsons Mild also ties in nicely with the CAMRA May campaign which has been dedicated to the brew of Mild, the Campaign for Real ale is promoting Mild throughout May and celebrated National Mild Day on Saturday 8 May 2010. Publicans are encouraging pub-goers to try Mild, with many stocking Hobsons Mild in the region.

For further information about SIBA and a full list of winners click here

Ludlow Spring Festival

• 4th May 2010 •

The second annual Ludlow Spring Festival kicks off this weekend at Ludlow Castle; Hobsons Brewery will be involved in the new “Meet the Brewer” preview event as well as competing in the SIBA Wales and West Regional beer competition.

The event celebrates beer, bangers, bread and music from the region; the Spring Festival also coincides with the Marches Transport Festival held at the same venue.

Hobsons Brewery have been working closely with the organisers acting as one of the three hubs compiling the 140 real ales expected at the event which will be judged by industry experts for the SIBA annual competition. Hobsons Brewery will be entering the following cask ales including Hobsons Mild, Best Bitter, Town Crier and Twisted Spire, bottled beers being judged include Manor Ale, Old Henry, Twisted Spire and Postman’s Knock.

Head along to the beer tent over the weekend to sample a huge range of beers from the region including Hobsons award winning real ales.

2010 OPENING TIMES:
Friday 7th May – Meet the Brewer Preview night – 5.00 pm to 9.00 pm
Saturday 8th May – 10.00 am to 9.00 pm
Sunday 9th May – 10.00 am to 5.00 pm

This is a “mega” month.. so no time to lose!

• 4th May 2010 •

If you have propagated seeds into young plants, continue to “harden off” as described in our March pages, ready to plant out once the threat of frost has gone. These tend to be runner broad and french beans, cabbages, cauliflowers, sprouts, kohlrabi, spring onions and all salad leaves.

Towards the end of the month you can think about planting out outdoor tomatoes, squashes, pumpkins, courgettes, marrows, celeriac and celery. If you have not brought on any seedlings into plants but would like the option (its  bit like buying turf rather than seeding a lawn) you can either visit a garden centre like Webbs of Wychbold or go online and have them delivered. Either way, they will have been hardened off and you can plant them out immediately. The benefits of this is that you don’t have to go through the process of “thinning out” and your produce will come more quickly. The downside is cost, plants are much more expensive, though much less time consuming.

If you prefer to sow seeds directly, think about watercress, turnip , chard, sweetcorn, swedes, spinach, salad leaves, rocket, radishes, mangetout peas, snap peas, spring onions, lettuce, endive, leeks, kohlrabi, carrots, cauliflowers, calabrese, cabbage, broccoli, beetroots and all beans.

Fresh herbs are great asset to any chef and to have them readily available is a real treat. Most can be grown either directly into the ground or in pots and are easy to cultivate. Those ready for sowing outdoors include parsley, fennel, dill, coriander, chervil and borage, whilst plants would include thyme, tarragon, sage, rosemary, mint, marjoram, oregano, lovage, chives and bay.

Top Tip

  • For those who have little time to spend weeding out, why not try covering an area of soil with weed repellent sheeting, cut a cross in it to plant your herb and once completed cover the whole area with wood chip or pea gravel to decorate.
  • Most fruit can be planted out now though be careful to avoid old or wet mornings.
  • Blueberries have become very popular and expensive so this is an ideal choice. They love lots of time and are extremely attractive to birds, so a fruit cage for protection is recommended.

• 12th April 2010 •

Finally the weather is on the change and the ground is warming up so it’s time to get  moving!!

First sow all those seeds, which have a particular sensitivity to frost, into containers which can either be housed indoors on windowsills or in the greenhouse propagator. I’m talking runner beans, French beans, courgetts, and pumpkins.The key thing here is not to get ahead of yourself!! A good friend of mine,who will remain nameless other than ‘Bigboy’ of Hereford proudly put his beautiful runner beans out 3 weeks ago and lost the lot to frost damage so remember the story of the tortoise and the hare! The key is to be sure that all risk of frost has gone and if you have planted out and there is a frost warning, get some agricultural fleece, wrap them round your plants and pray!!

I have only just planted out my onion sets , broad beans , potatoes and peas and although they are all a tad late i hope that they will catch up with this lovely weather.You can also start to plant out your salad leaves but remember, only a little at a time, say half a row, and then repeat 3 /4 weeks later…if you don’t you will have a glut of produce and then nothing.

Towards the end of the month, you can start to ‘harden off’! This isn’t some kind of ‘Rambo’ affair, rather it’s when plants such as tomatoes which are intended to be planted outside, are moved outdoors during the day and then brought back in for the night, thus aclimatising them over a 2 to 3 week period.

Fruit trees and canes can be fed and don’t forget to set your slug traps..Do that now and you will negate the ‘second generation’ which is bound to follow.

Hoe and weed as much as you can.The more you do now, the easier it will be in the comming months.

Top tip

Bird scaring tape…..This is coloured silver on one side and red on the other.If you tie it to two sticks either end of a row of produce, the birds will not come near.The theory is that the tape gives the impression of fire and keeps them away. Whatever the reason, I know it works and having experienced the disapointment of pidgeon damage I can  recommend it.

Gardening and nature links

• 25th February 2010 •

You may find some of the below links useful for getting you started in the garden this Spring.

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